womenIN BUSINESS special advertising section
31
For Jessica Edwards, real estate is not only a career but also a
passion. Locally, that passion has allowed Edwards to grow
her business into the successful, top-producing team that
it is today. These results, paired with her can-do attitude, have
earned Edwards a sterling reputation for excellence.
Nationally, Edwards is known for her ability to embrace social
media tools, like blogging and video, to connect with clients and
potential buyers around the globe. Edwards also works closely
with the corporate brand, Coldwell Banker Real Estate LLC, by
serving as the National Consumer Specialist. Reporters from
across the country affiliated with CNBC, USA Today, Fox Business
and others interview her monthly to discuss real estate trends and
provide timely guidance and expertise.
As a Luxury-certified, Previews Property Specialist, Edwards
recently helped launch the new luxury division at Coldwell Banker
Sea Coast Advantage. The Coldwell Banker Previews International
program has been a world leader in the marketing of luxury real
JESSICA EDWARDS
REAL ESTATE BROKER / REALTOR
Coldwell Banker Sea Coast Advantage
(910) 352-1043
www.TheCarolinasFinest.com
estate since 1933. On average, Previews handles $70.1 million in
luxury home sales every day.
“Leveraging networks and collaborating through social media
allows me to create a viral marketing plan in a short period of
time,” Edwards says. “With more than 90 percent of buyers start-ing
their search online, incorporating technology is critical.”
However, she says, you still have to be in front of people.
“Buying a home is very personal; people need to touch it, they
need to feel it, and they need to experience it. My understanding
of how this works together is a huge asset to both my buyers and
sellers.”
She adds that it all comes back to having an undying passion
for what she does. “In the end, you hope you’ve assisted your cli-ents
to a place that helps their life. That is what it’s all about.”
www.wrightsvillebeachmagazine.com WBM