womenIN BUSINESS special advertising section
This has been a great year for Spectrum Art & Jewelry. Not
only is the shop celebrating its 15th anniversary, it has
also won three national design awards in 2012. What’s
more, the store’s client base is loyal and growing, and owner
Star Sosa has recently doubled her staff to include a master
goldsmith, a full-time jewelry designer, a marketing manager
and new sales professionals.
At Spectrum you’ll find exceptional pieces by jewelers
and
artists working in a wide variety of media, plus an enviable
collection of unique, colored gemstones and hand-selected
diamonds. The store also specializes in custom jewelry, jewelry
restyle and fine jewelry repairs.
“We always have something beautiful, new and fresh to keep
our customers coming back for more,” Sosa says.
She adds that she keeps customers happy by hand-selecting
top quality unique items, offering a warm and welcoming
environment, and putting on fun events every month.
She bases her business on some very good advice — be
prepared to evolve, stay flexible and pay attention to the
numbers; make course corrections as needed and don’t just
stay the course because, “that’s how we’ve always done it” —
embrace technology and new ways to communicate
with clients.
“Business today is about staying connected and involved with
your customers on multiple levels,” Sosa says. “When they know,
like and trust you, they remain loyal friends and supporters.”
Sosa says Spectrum is more than a small business — it has
grown into a community of like-minded creative people.
“I didn’t get where I am today without a lot of support. I
have a fantastic team of talented employees and outstanding
jewelers and artists. Pair that with our broad base of devoted
clients and it is clear that we have something truly special here.”
Sosa enjoys being such an integral part of the community,
and though she loves to travel, she takes full advantage of the
area’s assets in her spare time — swimming, biking, kayaking
and walking Wrightsville Beach.
L-R, Jane Faudree, Nancy Noel May, Susan Drake, Star Sosa, Jackie Brinkley, Kathleen Gray.
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WBM october 2012
STAR SOSA
Spectrum Art & Jewelry
The Forum, 1125-H Military Cutoff Road
(910) 256-2323
www.SpectrumArtAndJewelry.com