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Chrissy Marsh in her office with daughters Lily, left, and Annie. Cards on opposite page
from top: “Inspiring Couple,” “Annie Celebrates,” “Tracy Dancing on San Francisco
Rooftop” and “Eliza.”
‘OK, I know that’s going to be a card the second I saw it.’”
Marsh also spotted an older couple that inspired her, but missed the opportunity to
photograph the pair.
“So lo and behold, two days later, we’re sitting in a little café in Greenwich Village, and
who walks by but this couple again,” she says. “I jump up and I’m chasing them down
the street.”
The creative process varies when coupling the images and quotes.
“That’s how I operate,” Marsh says. “Sometimes it will be the quote first and sometimes
the image first, but sometimes they don’t work at all. Sometimes you will have an idea and
it just won’t work.”
Her indecisiveness led her to add an extra quote on the left inside panel of each card.
The same goes for secondary photos, which she sometimes places on the back of the card.
“Any of them will work; it’s just like, which one’s the best?” Marsh asks. “I struggle with
that. I really do.”
The cards feature black and white photographs with a splash of metallic inks and hand-written
quotes. Marsh pictures the older generation, younger children, inanimate objects
and animals.
“A lot of people love the inanimate objects because they don’t have any faces,” she says.
“I do have a lot of images from behind. … Sometimes you don’t want to see the faces.”
Her most recent work can be seen in her 2013 28-card series, “Scatter Joy.”
Locally, Bonair Daydreams cards, which have earned seven LOUIE awards from the
Greeting Card Association, can be found at Learning Express, Blue Moon, Airlie Moon,
Occasions and The Sterling House.
Through her sister’s death, Marsh learned that comfort and sympathy are her favorite
card categories to craft for others.
“I feel like a lot of people do birthdays well,” Marsh says. “I feel like the sympathy
category is so sensitive that it’s important to do it well and with sensitivity and not cliché.
… They always take me longer to create because I want to make sure that they’re right.”
PHOTOGRAPHY BY ALLISON POTTER
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