By Mackenzie Tewksbury • Photography by Allison Potter
DAI FOR THE GOOD DAVID REESER AND STAN
TROFIMCHUK believe they
must help their neighbors, and
in doing so they are backed by
Google.
The neighbors, they want to
reach are those struggling with an
opioid addiction — one of the
country’s and the city’s most heart-breaking
problems.
Reeser comes to the table having
provided 15 years of direct patient
care and health consulting, with a
passion for improving healthcare.
Reeser, Trofimchuk and their
team of partners —highly educated
professionals in medicine, psychol-ogy
and technology — have cre-ated
a tech-based company focused
on caring for those struggling with
opioid addiction. Employing data
science helps improve decision-making
by clinicians, rehabilita-tion
professionals and doctors. A
wearable device improves insight,
creating a data-repeatable recipe
for improving care, particularly
for medication-assisted therapy
(MAT).
The team has created opiAID,
a Google ecosystem, data-based
science company and a comple-mentary
wearable device that aims
to impact opioid addiction, reduce
the stigma around addiction and
save lives, by measuring levels of
cravings.
“OpiAID is all about saving our
neighbors,” Reeser says. “Will this
help our neighbors? If the answer
is no, we don’t embark on that
path. This is a mission of people
before profit.”
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WBM july 2019